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Qayam Sayani
by author
featured post
February 18, 2020
SEO
Combining SEO and SEM For Maximum ROI: The One Search Approach
Our SEM and SEO teams work together to deliver huge upticks in ROI of organic and paid search activities.
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February 6, 2020
SEO
Success Story: Leveraging SEO For Site Relaunches
Leveraging a site relaunch to maximize visibility and increase traffic for a Fortune 100 CPG client.
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February 4, 2020
Media Buying
Success Story: Global Paid Search Campaign for a Fortune 100 Client
A case study showcasing the paid search work Catalyst undertook for a Global Fortune 100 Client.
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December 16, 2019
Analytics
Analytics Feature: Marketing is About People, Not Numbers
Lessons on contextualizing data generated from marketing campaigns to develop real insights.
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October 24, 2019
Ecommerce
Path to Purchase: Modern Consumer Shopping Behavior
The phrase “right time, right place, right message” has never been more relevant.
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January 24, 2020
SEO
POV: Google Desktop Search Results Redesign
Google has shifted direction on how Paid and Organic results are shown on a results page.
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