July 13, 2020


Original Research: The State of Ecommerce 2021

The ecommerce channel has delivered consistent double-digit year-over-year growth prior to COVID-19, and Kantar projects 2020 to be the strongest year yet with +22% growth driven by the massive shift from offline to online. It’s with this backdrop that Catalyst and Kantar release new original research: “The State of Ecommerce 2021: Navigating the New World of Omnichannel Commerce & Retail Media.”

New Original Ecommerce Research

The research is a foundational study that includes perspectives from shoppers, marketers, retailers, and partners that reflects and addresses the opportunities and challenges of the industry going into 2021.

The report is based on two surveys of marketers and consumers, including 500 online shoppers and over 200 industry professionals.  The research was informed by approximately two dozen qualitative interviews from leading manufacturers including L’Oréal, Colgate-Palmolive, Georgia-Pacific, Seagate, GSK, and Dorel Juvenile.  

We also interviewed investors, media platforms, technology partners, and retailers including Google, Walmart Media Group, Pinterest, Instacart, CAVU Venture Partners, PromoteIQ, Pacvue, Salsify, and Kenshoo.  Data for both quantitative surveys was collected in April 2020, and interviews were conducted between March and May 2020.