February 6, 2020


Success Story: Leveraging SEO For Site Relaunches


40% Increase in organic sessions year-over-year


70% of tracked keywords now rank on page one


74% Increase in goal conversions year-over-year

Gaining Consumers With Advanced SEO

Catalyst’s Fortune 100 CPG client sought to capture more consumers by launching a new and strategically optimized website. Catalyst helped achieve these goals by crafting a SEO program that maximized the website’s visibility, increased organic sessions, and fueled conversions.

We played a critical role in our CPG client's site relaunch. We created an advanced SEO program that supercharged the brand’s visibility for highly competitive keywords, leading to a 40% increase in organic sessions YoY.


A Consultative Approach to All Aspects of SEO

Thanks to Catalyst’s extensive experience with site re-launches in the CPG space, we acted as trusted advisers every step of the way. Through a consultative approach to wireframe reviews, site audits, redirect strategies, and more, we eliminated any barriers for search engines crawling the new site. We also provided strategic guidance on content creation and on-site optimizations.


Beating the Competition

The new website quickly became much more competitive on category terms previously dominated by the competition. Before the relaunch, about 44% of the advertiser’s keywords ranked on Page 1. Now nearly 70% of their keywords occupy the first page. Organic sessions have also increased by a whopping 40% YoY and goal completions have increased by 74% YoY.

With 20+ years of SEO experience, Catalyst excels at advanced SEO that maximizes business results